I’m not naturally a data guy. I’ve been known to describe publishing metrics as soulless, mechanical, even menacing. But it would be a brave (or stupid) publisher that tried to argue that data doesn’t matter: Knowing what your audience is up to is a key… Read More »Why publishers must build data into their product planning
Experts breakdown the most important topics in digital publishing.
Despite all the challenges, 2020 has had some bright spots for publishers. Subscriptions have almost universally boomed, and traffic to sites has hit record highs as audiences turn to publishers for vital information – or as a distraction from – the pandemic. Publishers have not… Read More »Three alternative revenue streams that show promise for publishers in a post-COVID world
Publishers face a variety of challenges as consumers demand more control over the ways their personal data are collected and used to target them with advertising, a key source of revenue for many publications. Technology companies are responding to those demands by offering more privacy… Read More »How Publishers Can Prepare for Apple’s Data Privacy Controls
With the death of the third-party cookie nearing, publishers need to see that data-driven content is the future of digital publishing.