I’m not naturally a data guy. I’ve been known to describe publishing metrics as soulless, mechanical, even menacing. But it would be a brave (or stupid) publisher that tried to argue that data doesn’t matter: Knowing what your audience is up to is a key… Read More »Why publishers must build data into their product planning
Peter is a consultant and trainer helping publishing professionals make better decisions about the future of their businesses. He writes regularly about the media, with bylines in The New Statesman, The Drum, Publishing Executive and What's New In Publishing, and has written in-depth reports examining the current state of the media markets and individual publishing strategies. Peter has presented on media strategy at conferences and corporate events in Asia, Africa, North America and Europe and is a co-host of the Media Voices podcast where he regularly interviews senior publishing executives.
I’ve been writing about how important it is for publishers to establish a robust revenue mix for what feels like a very long time. Then again, everything that happened pre-2020 feels like a very long time ago. But, if this crazy year has reinforced anything… Read More »A healthy revenue mix has never been more important in publishing